We rebuild UK business websites so ChatGPT, Claude, Grok, Perplexity and Google's AI Overviews can read your business — and cite it as the source. In the era of AI search, getting cited is the whole game. We named the company after it.
Search behaviour is changing faster than at any point in the last 20 years. ChatGPT now answers a billion questions a week. Claude, Grok and Perplexity are taking the rest. Google's own AI Overviews summarise answers above the blue links. And almost no website is ready for it.
weekly active users on ChatGPT alone. When someone asks "best bridging loan brokers in Wales", they're increasingly asking an AI, not Google. If your site can't be parsed and cited, you don't exist in that conversation.
of Google searches end without a click. AI Overviews answer the question on the results page itself. The only sites still getting traffic are the ones being cited as sources — which requires specific structural work most sites don't have.
more than they need to be paying. Most UK SMEs hosted on Azure App Service, Azure SQL, and Azure Storage are paying ten times what a modern stack costs — and getting a slower, less-flexible site for the privilege.
The web is splitting into three ways people get answers — and they're stacking, not replacing each other. Your customers move between all three, often in the same afternoon.
Tabs, searches, comparison sites. Still how most of your traffic arrives today — and still worth winning.
ChatGPT, Claude, Grok and Perplexity synthesise the options and hand back an answer. If you're not cited here, you're not in the conversation — the human never sees you.
Agents that find, evaluate and complete the transaction on someone's behalf. To be chosen, you have to be understood, trusted and eligible inside the AI system itself.
None of these replaced the others — they're stacking. And here's the part most businesses miss: the work that gets you cited in era two is the same work that makes you eligible in era three. Structure an AI engine can read, trust signals it recognises, a site it can act on. Get that right now and you're ready for the web as it is — and the web as it's about to become.
For twenty years, search authority compounded slowly. The sites that ranked highest on Google were the ones that had been there longest, accumulated the most backlinks, and built up domain trust over decades. For a newer business, overtaking them was nearly impossible. The scoreboard was effectively closed.
AI search is rewriting that scoreboard. ChatGPT, Claude, Grok, Perplexity and Google's AI Overviews don't weigh authority the same way Google does. They favour sites that are structurally readable today over sites that were dominant ten years ago. They cite the source that answers the question best, not the brand that's been around longest. The land-grab for AI citation authority is happening right now — and almost nobody in your sector has noticed yet.
That window will not stay open forever. Within twelve to twenty-four months, the businesses that establish themselves as preferred AI sources in their sectors will hold the equivalent ground that incumbent competitors spent decades building in classical search. The difference is the runway. The work that took your competitors twenty years on Google takes twelve months on AI search — but only if you start now, and only because the field is still empty.
This is the only window in twenty years when a small UK business can credibly outrank entrenched competitors in the medium that increasingly mediates how customers find them. The companies that recognise it are the companies that hold the position three years from now.
Real case study from one of our portfolio sites: cited by Claude for high-intent finance queries despite ranking page 6 on Google. Same site, same content — two different verdicts.
Most agencies do one of these and bolt the others on as afterthoughts. We treat them as a single integrated build.
A modern, server-rendered web stack with sub-second load times and proper accessibility. The kind of site you'd build today if starting from scratch — because we are.
Every site we build ships with the structural work AI crawlers need. Not as an upsell. Default behaviour. This is what makes us different.
Your old hosting was probably designed in 2014 and priced like it's 2024. We move you off it, keep your data, your URLs, your SEO — and slash your monthly bill.
Inbox triage, quote drafting, document processing, internal Q&A, scheduled agents. Built on the current AI tooling (Claude API, scheduled cloud agents, MCP), against the apps you already use. No site rebuild required.
Any size welcome — small businesses and sole traders included. The work scales down as well as up.
Run them on your site and your competitors' sites — most prospects find the gap fascinating.
Every package includes the full AI optimisation layer as standard. We don't sell that as an extra. It's how we build, full stop.
For sole traders and small businesses with a site that needs replacing fast.
The right fit for most growing businesses. Lead-gen ready, content-managed.
For regulated industries — finance, legal, medical — where trust signals matter.
Multi-brand portfolios, complex integrations, headless commerce, custom calculators.
Microsoft's pricing is designed to make leaving feel hard. It isn't. We've translated dozens of Azure setups into modern cloud stacks — same functionality, often 80% lower bill, faster site, and no more egress charges.
Most clients see the migration pay for itself within 6–18 months on hosting savings alone. After that, it's pure margin back in your pocket every month for years.
See your savings →AI search isn't static. Schemas evolve, llms.txt standards mature, your competitors update their sites. Care plans keep you ahead. Every plan includes managed hosting, security patches, and dedicated change hours.
AI citation analytics are emerging unevenly — Bing's AI Performance dashboard is live and showing citation data for Microsoft Copilot and Bing summaries; Google still folds AI Overview data into standard search reporting with no filter. So we don't wait for dashboards: every month, our sister platform AI Search Ready runs your buyers' real questions live across ChatGPT, Claude, Gemini, Perplexity and Grok and records who gets cited — you, or your competitors. Citations typically follow structural fixes by 8–16 weeks; the monthly audit is how you watch that happen rather than take our word for it.
We've taken the guesswork out. Here's exactly what happens, when, and what you'll need to do.
We run the AI Readiness audit on your current site, look at your hosting setup, and have a 30-minute call to understand what you actually need. No commitment, no sales pressure. You leave with a clear picture even if you don't hire us.
You get a written proposal with one of our packages selected, any migration scope priced separately, and a delivery timeline. Fixed price, no hourly billing, no scope creep clauses dressed up as flexibility.
We share a design preview within the first week so you see direction early. Then we build, iterate, and stage everything on a private preview URL. You watch the site come together day by day.
Zero-downtime DNS cutover. Old site stays live as a fallback for 30 days for any migration project. Full handover documentation, admin training if needed, all credentials transferred to you.
If you've signed up for a care plan, it starts the day after launch. Hosting, monitoring, dedicated change hours, monthly AI citation reports. If you'd rather manage it yourself, we hand over and step away — your call.
Big agencies will charge £15k+ for a build like this and assign you to a junior. Cheap freelancers will undercut us and ship you a Wix template. We sit in the gap: senior, hands-on, and small enough that you'll be talking to the person actually building your site.
Not a marketing agency that recently discovered AI. A working developer who's shipped through every web era from Perl CGI to React Server Components.
We use AI tools throughout the build process — which means faster iteration, more design options for you, and projects delivered in weeks rather than months.
No outsourced development, no time-zone delays, no surprise dollar invoicing. Welsh studio, working with UK businesses.
We work extensively with finance and lead-generation businesses. We understand FCA disclosure requirements, the compliance copy quirks, the lead economics.
If yours isn't here, the contact form's right below. We answer most queries within a few hours.
Starter sites land in 7–10 days. Standard sites are 14–21 days from kickoff to launch. Premium and Enterprise depend on scope but typically 4–6 weeks. Migrations from Azure or WordPress add 1–3 weeks depending on complexity.
Honestly? Probably not the work that actually matters here, but it depends on what they're offering. Traditional SEO is about getting Google to rank you on page one. The problem is, on most informational searches now, Google's AI Overview answers the question above page one — so even ranking #1 doesn't get the click. The new game is being one of the sources AI quotes in the answer itself, and that's a fundamentally different technical problem.
What we do isn't SEO layered on top of an existing site. It's rebuilding the site so it's natively AI-readable from the foundation up: a proper rendering layer that AI crawlers can actually parse, structured data that lets them understand what your business does, explicit routing for the AI bots, and content shaped to be extractable as authoritative answers. It's closer to rebuilding the foundation of a house than rearranging the furniture.
A useful single-question test: does your current site have an llms.txt file? If your SEO person doesn't know what that is, it's a fair proxy for the gap. Run your site through our free AI readiness audit — it scores you out of 100 across the things AI systems actually check. If your existing person already covered them, you'll see a high score. If not, you'll know exactly what's missing.
We preserve every URL with proper 301 redirects, migrate metadata, schema, and content faithfully, and submit updated sitemaps to Google and Bing the day of launch. In practice rankings hold or improve, because the new site is faster, better-structured, and AI-readable — all factors that help in modern search.
For high-traffic sites we run a 30-day overlap where the old site stays live as a fallback. If anything goes wrong, we can flip back in minutes.
Two speeds, and we're straight about both. Your technical readiness moves the day we ship — run the audit before and after and watch the score jump. That part is provable immediately.
Citations move slower. AI engines re-crawl and refresh their sources on their own cycles, so new citations typically appear 8–16 weeks after the structural work lands. Anyone promising instant citations is guessing — the engines don't work that way.
That's why our care plans include a monthly live citation audit through our sister platform AI Search Ready: your buyers' real questions, run live across ChatGPT, Claude, Gemini, Perplexity and Grok. Instead of wondering whether the work is paying off, you watch the trend line move.
It's an emerging standard for telling the major AI crawlers which parts of your site they should pay attention to and how to interpret your content. Think of it as "robots.txt for AI" — but more useful, because it actively guides the bots to the pages you want cited.
It's not yet universally adopted, but Anthropic, OpenAI, and Mistral have all signalled support. Sites that have it now will have a head start when adoption tips. It's one of the cheapest, highest-impact things you can add.
Honestly, less than you'd think. The hard bit is usually a single SQL Server schema with stored procedures — those have to be translated to PostgreSQL, which we do as a one-off scripted migration with verified row counts. Everything else (App Service code, Blob Storage files, environment variables) is mechanically straightforward.
The savings, though, are large and immediate. A typical SME web app on Azure runs £150–£400/month all-in. The same workload on a modern stack is £20–£40/month, with no egress fees. Run the calculator on this page for your specific numbers.
You can absolutely self-host. We use standard modern web infrastructure — nothing proprietary. We'll hand over the source repo, environment configs, and deployment instructions. Many clients self-host on standard cloud providers with their own accounts.
That said, our managed care plans exist because most business owners would rather not deal with hosting. £35/month for someone else to handle backups, security patches, and the occasional 2am DNS issue is usually money well spent.
By default, you provide the content and we polish/structure it for AI readability. This keeps prices fixed and makes sure the voice is genuinely yours. If you'd rather we write it from scratch, we can — it's quoted separately at £200/page for AI-optimised, fact-dense copy that's properly schemed and formatted.
For migrations from existing sites, we re-use your current content as the starting point and refine it during build.
Two practical safeguards: first, we share a working preview within the first week, so you see direction early and can course-correct before we're three weeks deep. Second, every package includes one round of post-launch revisions, so if something needs tweaking after going live, that's already covered.
If we genuinely can't deliver what was scoped (it's never happened, but for completeness): we refund the deposit, you keep any work delivered to date, no hard feelings. The contract spells this out plainly — no fine print games.
Standard split is 50% deposit on contract signature, 50% on launch. For Premium and Enterprise we can do 33/33/34 across kickoff, midpoint, and launch. We don't do "pay over 12 months" plans — kept fees fixed instead so the upfront price is honest.
Care plans are billed monthly by direct debit, with the option to pay annually for a 10% discount.
Drop us a line and we'll come back within a few hours during UK business hours. The first conversation is free, no commitment, and you'll leave knowing more about your site's AI readiness either way.