A Cardiff studio for Welsh business.
Dyfyn is based in Cardiff and works with Welsh businesses across the country — from Snowdonia B&Bs to Newport tradespeople to Cardiff Bay professional-services firms. AI search is a land-grab that's wide open right now, and the businesses that show up first are the ones with sites shaped for it. That's the whole job.
Stiwdio o Gaerdydd yn helpu busnesau Cymreig i gael eu dyfynnu gan systemau chwilio AI.
A Cardiff studio helping Welsh businesses be cited by AI search systems. That's what "dyfyn" means — see below.
Named sectors, across Wales.
Six sectors we're actively targeting in Wales. Not an exclusive list — if your business sits outside this, it doesn't mean we can't help, it just means we're not leading with it.
Tourism & hospitality
B&Bs, hotels, glamping sites, restaurants. Bookings are increasingly moving to AI recommendations ("best places to stay in Snowdonia", "where should I eat in Cardiff Bay?"). Structured content + local-schema markup is what puts you in those answers.
Professional services
Solicitors, accountants, consultants, coaches. High-intent buyers who ask AI for a shortlist before they email anyone. If you're not one of the 3–5 names an engine returns for "best conveyancer in Wales", you're not in the conversation.
Financial services
Regulated firms — brokers, IFAs, bridging lenders. We know the FCA disclosure rhythm, the lead economics, and the compliance-copy quirks. Real portfolio experience here (see the securedloanrates case study).
Tradespeople & construction
Plumbers, electricians, builders, roofers. Local search is your bread and butter — and local search is quietly becoming AI-mediated. Google Business Profile matters; so does what ChatGPT says when someone asks for a Welsh trade recommendation.
Cultural & creative organisations
Museums, arts trusts, S4C-adjacent producers, festivals. Discoverability is a mission concern, not just a commercial one — and bilingual output is often part of the brief.
Food producers & agriculture
Farm shops, cheesemakers, brewers, food-tourism operators. Wholesale leads increasingly start with "who supplies Welsh cheese to London delis?" — an AI-search question with a schema-and-content-shaped answer.
The shape of the opportunity.
Four hypothetical Welsh businesses and the question their next customer is asking an AI. If the answer doesn't name you, you're not in the shortlist.
A homeowner in CF3 asks Siri at 11pm: "emergency plumber near me for a burst pipe." The device is asking an AI, not Google. Three names come back — LocalBusiness schema, proper service-area markup and a Google Business Profile with real reviews decide whose phone rings. See the trades page for the specific build.
A visitor asks Claude: "where should I stay for a three-night walking trip in Snowdonia in October?" Whoever's cited in that answer wins the booking. Bookings pages, structured content, schema markup and honest reviews are what put you there.
A first-time buyer asks ChatGPT: "who's a good conveyancing solicitor in South Wales for a £180k house purchase?" The engine returns three names. If yours isn't one of them, you don't get the enquiry — no second chance.
A London deli buyer asks Perplexity: "who supplies small-batch Welsh cheese to independent retailers?" The answer that arrives shapes their next order. Your site being machine-readable is what decides whether you're on the list.
Across the country.
We're Cardiff-based but the work travels — most engagements are remote-first with occasional site visits. Named because prospects search for local studios, and the honest answer is: we work across Wales, not just the capital.
- Cardiff
- Swansea
- Newport
- Wrexham
- Bangor
- Aberystwyth
- Merthyr Tydfil
- Bridgend
What dyfyn means.
A working translation, with the cultural texture intact. The reason the company is named Dyfyn.
/ duv-un / Welsh, verb. to cite, to quote, to reference as a source.
Dyfyn is a Welsh verb meaning "to cite", "to quote", or "to reference as a source". The same root carries into dyfynnu (citing, quoting) and dyfyniad (a quotation, a citation).
In English, "cite" sounds clinical — academic footnotes, court rulings. In Welsh, the same word carries the weight of being chosen as authoritative: the source someone else picks when they need to back up what they're saying. That's the goal of every site we build.
Local context.
Two things a Cardiff studio brings that a London or offshore agency won't.
Bilingual where it matters
Welsh-language sites are a regulated area — public bodies have specific obligations under the Welsh Language Standards. We can produce bilingual builds where it's needed, with proper Welsh-language schema markup so AI systems parse both versions cleanly.
Regulated-sector know-how
We work extensively with finance and lead-generation businesses — the FCA disclosure rhythm, the lead economics, the compliance-copy quirks. UK-specific knowledge that gets lost when sites are built abroad.
Working in Wales? Let's talk.
A Cardiff studio, working across Wales and the wider UK. Free 15-second audit first if you'd rather see where you sit before booking a call.