Tier 01
Essential Care
Quote-based · Min. 12-month term
- Managed enterprise cloud hosting
- SSL & DNS management
- Daily automated backups
- Uptime monitoring & alerts
- Security patches & updates
- 1 hour of changes per month
Service 04 · Care Plans
A site is only as good as how it's maintained.
Recurring care so the site stays current — hosting, monitoring, security, schema maintenance, citation reporting, and dedicated change hours every month.
Three tiers
Pick the level that fits.
Most clients sit on Growth Care. Essential is for owners who'll handle their own copy edits; Authority is for sites where the website is the business.
Tier 02 · Recommended
Growth Care
Quote-based · Min. 6-month term
- Everything in Essential, plus:
- 4 hours of changes per month
- Hours roll over up to 8
- Monthly live citation audit — your buyers' questions across 5 AI models
- Quarterly performance audit
- llms.txt & schema maintenance
- 24h priority response
Tier 03
Authority Care
Quote-based · Min. 6-month term
- Everything in Growth, plus:
- 12 hours of changes per month
- Hours roll over up to 24
- Monthly content optimisation
- A/B testing on key pages
- Dedicated Slack/Teams channel
- Quarterly strategy call
Why the recurring model
The recurring case, plainly.
One-off rebuilds are easy to sell but they don't keep clients in front of AI search as the standards move. The care plan is what makes the AI-readiness investment compound.
AI standards are moving fast
llms.txt is changing. Schema.org adds new types. AI crawlers update their parsers. A site optimised today drifts out of currency without active maintenance.
Hosting is invisible until it isn't
Modern cloud infrastructure stays cheap and fast — but DNS issues, SSL renewals, and dependency security patches still need someone watching. Care plans put that someone on retainer.
Citation reporting matters
Knowing whether ChatGPT, Claude, Grok and Perplexity are actually citing your site, and for which queries, is the only way to measure whether the AI-readiness work is paying off. We track it monthly.
Change hours are bundled
Every plan includes dedicated hours for content updates, copy tweaks, and small features. Beats one-off £150/hour change requests every time you spot a typo.
Next step
Care plans bundle with every build.
Every package includes the first year of Essential Care. Upgrades to Growth or Authority are typically agreed on the launch call — once you've seen the live site and have a feel for how much you'll be tweaking.